Born on the World's Biggest Stage.
Every Garment Makes the Lineup.
We didn't start in a strip mall. We started at the center of the world's most-watched sporting event, serving 3,500 international media professionals under live-event pressure — and we brought every lesson home to Dallas.
Our Story
Every great club has an origin. This is ours.
The Starting Lineup Concept
First Eleven Cleaners is named after football's greatest idea — eleven individuals who move as one, each in the right position, at the right moment. We built this company on that principle: every garment in the right process, every step documented, every customer informed.
The FIFA World Cup 2026 — Dallas IBC
We were selected to operate the garment-care facility at the FIFA World Cup 2026™ International Broadcast Centre in Dallas. For twelve consecutive weeks, we served 3,500 accredited international media professionals — journalists, producers, and broadcast crews from around the globe — completing hundreds of transactions under live-event conditions, zero documented disputes, and a signed Vendor Performance Confirmation at close.
What the World Cup Taught Us
Twelve weeks under live-event pressure taught us what no business plan could: that demand data beats assumptions, documentation is destiny, rigorous operational discipline decides consistency, and evidence defeats disputes. These aren't values on a wall — they're operational disciplines wired into every system we built.
First Eleven Cleaners — Public Launch
We took every lesson from the world's biggest stage and built a company around them. The same photo-intake protocol, the same two-checkpoint quality system, the same AI-assisted operations — now available to every home, salon, gym, and hotel across the Dallas-Fort Worth Metroplex.
Idowu Itiola, Ph.D., PMP®, LEED AP BD+C
Founder, President & CEO — First Eleven Cleaners, LLC
Dr. Itiola brings a rare combination of academic rigor and operational discipline to the garment-care industry. A Project Management Professional, LEED-Accredited sustainability specialist, and service-disabled veteran of the U.S. Armed Forces, he designed and ran the garment-care operation that served the FIFA World Cup International Broadcast Centre — 3,500 media professionals, twelve weeks, completed with a signed performance letter — and rebuilt those systems from the ground up as the foundation of First Eleven Cleaners.
His operating philosophy: “If it is not written, it does not exist.” Every process is documented, every price is published, every garment is photographed. That discipline isn't policy — it's the standard the World Cup demanded and that our customers now receive.
How We Operate
Six principles. All proven under pressure. None negotiable.
Documentation is Destiny
Every garment is photographed at intake and return. We proved at the IBC that photographic evidence ends disputes in thirty seconds. That protocol is now your Garment Passport — a visual record of every item, every cleaning, every handoff.
No Hidden Fees. Ever.
Every price is published before checkout, always. We watched competitors surprise customers with fees they never saw coming. First Eleven's founding contract with you is simple: you see the total before we charge it. If you weigh more than estimated — you see the new ticket and photos before we touch your card.
The 48-Hour Match-Ready Standard
Our operations run with precision timing. From the moment our courier secures your bag to return delivery at your door, every stage is timed and tracked to meet our guaranteed 48-hour turnaround.
Responsiveness is the Product
At the IBC, international media crews needed confirmation in minutes, not hours. We delivered that manually. Eleven — our AI concierge — delivers it automatically, around the clock, in your language. Six status messages from booking to delivery: every stage, every time.
Make It Right, Guaranteed
Our "Make It Right" promise is wired into every receipt — one tap opens a claim with your garment's photos already attached. We don't make you argue. We make it right.
No ZIP Walls
We never reject a customer based on ZIP code. Any address in the Dallas-Fort Worth Metroplex can book on Day One. Dense zones earn daily service. Emerging zones get scheduled service days. Every accepted booking gets a committed window — never a rejection.
Certified & Credentialed
Our certification portfolio opens institutional doors no ordinary cleaner can walk through.
Our SDVOSB and Veteran-HUB certifications make First Eleven eligible for VA Vets First priority procurement and SDVOSB sole-source contracts — categories in which qualified garment-care vendors are scarce across North Texas. We are proud to be one of the select few certified operators in this market that can attach a FIFA World Cup Vendor Performance Letter to an institutional bid.
Why “First Eleven”?
In football, the Starting Eleven is the coach's highest expression of confidence — eleven individuals who train relentlessly, execute precisely, and trust each other completely. No star player wins alone. No single process saves a garment alone.
We named this company after that idea because great garment care is a team sport: the AI concierge who books your order, the driver who photographs your doorstep, the intake specialist who documents every item, the quality inspector who checks twice, and the system that messages you at every stage — that's the Starting Eleven. Your clothes deserve nothing less.
What We Don't Do
Boundaries are how trust is built.
- ❌ We don't hide fees — every price is published before checkout, always
- ❌ We don't reject DFW addresses — any address can book, Day One
- ❌ We don't charge before you see your itemized receipt and photos
- ❌ We don't make you argue about damage — photos are the evidence, claim is one tap
- ❌ We don't go quiet — six status messages from booking to delivered, every order
- ❌ We don't guess at your preferences — Eleven remembers them for you
We served the world.
Now we're ready to serve yours.
Premium pickup & delivery dry cleaning across the Dallas-Fort Worth Metroplex. 48-hour turnaround. Every step tracked. Every price visible. No surprises — ever.
Your second pickup within 21 days is $10 off, automatically.